Casper
Make The Seven Year Switch
There’s a belief that relationships hit a rough patch around seven years in. It’s a phenomenon known as the “seven year itch”. Coincidentally, seven years is also the recommended time to replace your mattress. There’s a reason you get that seven year itch with what you once thought was your dream mattress. Maybe it’s just not supporting you like it used to. Or maybe it’s acquired a particular odor that definitely isn’t a new perfume. Or perhaps it’s lost its shape… and I mean, who hasn’t?
It’s time to end things with your old mattress, and make the seven year switch to a Casper.
The Break-Up?
The ads explore the gray area of long-term relationships gone awry, and who does that better than old romance comics…
Comic Strip
The daily commute can be mundane to say the least. Casper is filling the subway, bus stops, and train cars with playful comic stories to read as you wait.
Your Mattress Match
Tossing and turning all night? Flipping through Instagram isn’t an excuse for your poor sleep, but it can provide some advice. Mattress counseling ads will run at night on social platforms to not only guide you to the first step towards a good night’s sleep, but pair you with your mattress match.
Lizzo x Casper
We’re tapping one of the biggest cultural voices in the moving on and self-care space. Lizzo embodies that confident, compassionate friend; she’s the person you come to right after a breakup, because she’s there when you need her and always has a bottle of tequila on hand just for you. Through stunts, digital, and social activations, she will extend our campaign to a wider audience and add to its cultural relevance.
‘Good as Hell’ is the heartbreakfix anthem that inspired us to give Lizzo the keys to the Casper moving van. Disguised as one of our Casper team members, she’ll surprise a few lucky customers who need help dumping their old mattress.
The After Party
Of course, not everyone can have Lizzo help them move on to their next mattress relationship. Casper customers can join in the fun online with a digital ticket to a private concert hosted on Twitch.
Relationship Reminders
An anniversary won’t be forgotten in this relationship. Add your mattress to Snapchat to receive snap reminders during your during your honeymoon, one-year anniversary, the dreadful “having doubts” six-year anniversary, and everything in between
Ben & Jerry’s x Casper
We cannot simply encourage people to dump their long-term sleep partners and wipe our hands clean of the aftermath. It is our responsibility to arm them with the heartbreak essentials, which of course includes plenty of ice cream. This limited edition flavor is loaded with regret-free sherbet and a whole lot of love at the core.
