Vespa
For the Wildish Ones
Motorcycles are extremely popular in America.
But Vespas never took off in the United States like they have in other countries.
Motorcycles are badass, loud, and intense.
And while some may enjoy the attitude of a Harley, others don’t.
For the city dwellers that would never dream of buying a Harley…
Enter Vespa, the well-mannered alternative.
Java and Joyrides
Instead of meeting up at a biker bar, Vespa riders congregate for coffee and cocktails at Café Wildish.
Café Wildish is a café and scooter rental service for newbies and Vespa veterans alike.
Vespa newbies can grab a coffee and test drive a Vespa for the day to get a taste of the Wildish lifestyle.
Fill Up While You Shop
We show city dwellers the very real benefits of having a Vespa in the city by giving them a place to park and fill up their tank or charge their battery outside of pharmacies and grocery stores.
After all, even the Wildish need to run errands.
Leave Them in the Dust (Respectfully)
Vespas aren’t just convenient. They’re also fun!
We set up race tracks in Chicago and New York to give people the Wildish experience. Let’s not get too crazy, though. Helmets are required, a 45 mph speed limit is strictly enforced, and the track is a simple loop.
Wildish Attire
The Wildish Ones wear their Vespa loyalty on their sleeves, literally.
The typical biker bandana gets an upgrade in the form of silk scarves.
Leather biker jackets become Vespa cardigans.
Plus, a Wildish twist on the classic checkerboard Vans. (Heavy leather boots would be a bit too wild, don’t you think?)
The Vespa Rally
The Vespa Rally is the wildish answer to Harley-Davidson’s rally in Sturgis. But our rally leans more Wildish than straight up wild.
The centerpiece of the rally is a music festival featuring wildish artists. (Less Motley Crue, more John Mayer.) We also organize group rides around the festival grounds.
Manifesto
